Executive Management

Joey Liew, CEO

Joey Liew has over 30 years of industry experience in running salons, training and certifying stylists, and international business development for brands such as SchwarzKopf and KMS.

Joey currently runs the merchant ecosystem of LifesDAO, overseeing merchant onboarding, qualification, operations, and billing.

Luke Ho, CFO

Luke Ho is the founder of Money Maverick and brings with him a decorated investment track record outperforming many top hedge funds, placing him in the top 3% of the industry.

Luke currently oversees all investment related decisions in LifesDAO, and ensures that LifesDAO is sustainable via yield generated from our funds placed into our various trust structures and businesses.

Pulse Tan, CTO

Pulse Tan has over 12 years of agency experience, and was responsible for developing websites, mobile apps, executing programmatic marketing, data analytics, and other marketing technology related endeavours.

Pulse developed the Web3 technology behind LifesDAO and looks after the development of the LifesDAO blockchain ecosystem.

Meet the Team

Foo Ming Tay,
Business Development Advisor
Jeremy Leong,
Industry Advisor
Joseph Liew,
Finance Executive
Liz Goh,
Art Director
Andy Ma,
Lead Designer
Rebecca Chou,
Lead Marketer
Germaine Yip,
Lead Concierge
Gan Sin Kee,
Concierge
Benjamin Tan,
Community Manager
Melvin Lew,
Community Manager
Theng De Qiang,
Community Manager
Jonathan Chew,
Ecosystem Evangelist
Vivian Lee,
Ecosystem Evangelist
Angela Chew,
Ecosystem Evangelist
Ng Yi Xuan,
Ecosystem Evangelist
Foo Ming Tay,
Business Development Advisor
Jeremy Leong,
Industry Advisor
Joseph Liew,
Finance Executive
Liz Goh,
Art Director
Andy Ma,
Lead Designer
Rebecca Chou,
Lead Marketer
Germaine Yip,
Lead Concierge
Gan Sin Kee,
Concierge
Ong Xin Yan,
Sustainability Associate
Benjamin Tan,
Community Manager
Melvin Lew,
Community Manager
Theng De Qiang,
Community Manager
Jonathan Chew,
Ecosystem Evangelist
Vivian Lee,
Ecosystem Evangelist
Angela Chew,
Ecosystem Evangelist
Ng Yi Xuan,
Ecosystem Evangelist
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